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Rated 4.7 Stars on Yelp
Why San Francisco's Oldest Coffee Roaster Still Makes The World's Smoothest Coffee
While trendy cafés chase gimmicks and seasonal hype, this 90-year-old North Beach roastery quietly mastered something far more lasting: a dark roast so smooth, even people who “don’t like strong coffee” order it by the pound.
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"Been a customer for at least 40 years, never had anything better. You can make a strong cup with no bitterness or aftertaste."
— Ken S., Redwood City
Trusted by San Francisco's Finest Restaurants
The Graffeo Promise
In 1935, Giovanni Graffeo left Italy for San Francisco with a vision: to bring the soul of Italian coffee culture to a new generation of Americans. He opened a small grocery in North Beach, roasting beans by day, sleeping on a cot in the back room, and quietly perfecting what would become a San Francisco legacy.
What Giovanni built wasn’t just a business, it was a promise. That coffee could be extraordinary without being complicated. That pride in your craft, not flashy trends, was what set the great apart from the good.
Today, that promise lives on through Luciano Repetto, an Italian-American roaster who’s spent over 40 years honoring that legacy. Now 81, Luciano still roasts the same way: slow, careful, obsessed with detail. Just like Giovanni did.
From Roastery to Your Cup: The Freshness Timeline
1. Day of Order:
Your coffee is roasted fresh in our North Beach roastery. We roast Monday through Friday, so your beans are never sitting around.
2. Same Day:
Beans are sealed and labeled while still warm to lock in peak flavor.
3. Ships in 2-5 Days:
Your order goes out via ground shipping to preserve quality.
4. Arrives Peak Fresh:
You receive coffee that's days from roasting, the sweet spot for optimal flavor development.
The Simplicity Philosophy
While others offer dozens of origins and pages of tasting notes, Graffeo keeps it simple intentionally. Instead of overwhelming you with choice, we offer perfected blends that suit every palate and brew method. It’s not limitation. It’s liberation.
Dark Roast
Strong coffee that doesn't taste burnt. Smooth enough to drink black. Perfect for espresso..
Dark Roast
Light Roast
Half & Half
Swiss Water Decaf
Half Light / Half Decaf
Half Dark / Half Decaf
Select Size:
About 23 Cups
1 lb / 16 OZ
About 46 Cups
2 lb / 32 OZ
About 69 Cups
3 lb / 48 OZ
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Select Grind:
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Roasted to Order
Shipped in 2-5 Days
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Freshly Roasted on Order
Served at Michelin-Starred Restaurants
90 Years of Coffee Excellence
Burn Proof Roasting Method
Freshly Roasted on Order
Served at Michelin-Starred Restaurants
90 Years of Coffee Excellence
Burn Proof Roasting Method
Freshly Roasted on Order
Served at Michelin-Starred Restaurants
90 Years of Coffee Excellence
Burn Proof Roasting Method
Freshly Roasted on Order
Served at Michelin-Starred Restaurants
90 Years of Coffee Excellence
Burn Proof Roasting Method
Real Stories, Real Results
The Quiet Innovation Behind Coffee This Smooth
In 1978, when nearly every roaster relied on drum roasting, Luciano made a decision that would define Graffeo's future. He installed San Francisco's first fluid bed roaster; a custom-built machine that suspends beans in a column of hot air rather than tumbling them in a heated drum.
The Fluid Bed Difference
Traditional drum roasting creates uneven heat distribution. Some beans get scorched while others remain underdeveloped. This inconsistency is what creates that bitter, harsh taste most people associate with dark roast.
Fluid bed roasting surrounds each bean with evenly circulated hot air. The result is an incredibly smooth cup. Sweet, balanced, and full-bodied, with no bitterness or burnt taste.
"To me Graffeo Coffee is rich, full and never bitter."
— Ruth Reichl, Former New York Times Food Critic
Frequently Asked Questions
What if the coffee is too strong/bitter for me?
Our fluid bed roasting process eliminates the burnt, bitter taste you get from traditional roasters. Even customers who typically avoid dark roast love our signature blend. "This dark roast doesn't taste like the bitter, over-roasted coffee you've had before. It's smooth, rich, balanced."
Will I get the right grind for my coffee maker?
We guarantee grind accuracy. We include clear descriptions and equipment compatibility for every grind option.
How fresh will my coffee be when it arrives?
Every bag is roasted to order and ships the same day. You'll receive coffee that's 2-4 days from roasting, fresher than anything you can buy in stores. We roast Monday through Friday, so your beans are never sitting around.
Is this really better than other specialty coffee?
"I'd take a pound of dark roast here before Blue Bottle, Intelligentsia, Ritual, or any of the other du-jours." Our customers consistently tell us we're smoother, less acidic, and more consistent than trendy third-wave roasters.
Is Graffeo Coffee coffee worth the price?
Our pricing is on par with most grocery stores, yet you're getting small-batch roasting, same-day freshness, and 90 years of expertise. Restaurant-quality coffee at home. Plus, our customers stick with us for decades. This becomes your coffee for life.
Do you really roast the same coffee that Michelin restaurants serve?
Yes. Zuni Café, Lazy Bear, House of Prime Rib, and Girl and The Fig all serve our roasts. When your reputation depends on perfection, you choose Graffeo.
How do I know which roast to choose?
If you're new to Graffeo, start with our Dark Roast. It's our signature blend and what 70% of customers choose. If you typically prefer medium roasts or are sensitive to strong coffee, our Half & Half delivers surprising depth without heaviness.
The perfect gift, for the person who has it all
Forget gift cards and flowers. Graffeo is the kind of gift that makes someone’s morning better for weeks.
Every order comes beautifully packaged with our story, from 1935 Sicily to today’s North Beach. A perfect gift for coffee lovers, San Francisco locals, or anyone who appreciates the real thing.
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The 90-Year Promise, Delivered to Your Door
Every bag of Graffeo carries Giovanni’s promise: excellent coffee, simply made, and masterfully roasted.
This is the coffee for those slow mornings where you wake up before the rest of the house and grind the beans by hand, just like your father did. You breathe in that rich, nutty aroma that fills the kitchen - familiar, grounding, real.
It’s for the quiet pause before the day starts. For sitting at the kitchen table with your thoughts, your newspaper, or your nonna. For sharing a pot over Sunday breakfast, or sipping slowly while pasta sauce simmers on the stove.
This is coffee that feels like home.
Join the families, chefs, and lifelong loyalists who know what real coffee should taste like. Smooth, bold, and never overcomplicated.
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Roasted fresh daily
Satisfaction guaranteed