San Francisco's Original Roast.
Local coffee. Global following.
Welcome to San Francisco, where every morning since 1935, as the sun rises behind the fog, at 735 Columbus Ave, Graffeo coffee is already roasting. Later it will be shipped to loyal customers around the world.
The Coffee
Today, more mornings begin with Graffeo than ever before.
16 oz
Dark Roast
Our signature roast. Smooth, rich and full-bodied. Served at some of the world's finest hotels and restaurants.
$25.99
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16 oz
Light Roast
Our light roast leans towards medium, and punches above its weight in delivering a clean, well-balanced cup.
$25.99
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16 oz
Swiss Water Decaf
Chemical free, Swiss water process preserves the flavor of the beans when roasting that impresses even ardent "death before decaf" purists. Voted "The Best in California" by the Global Coffee Awards.
$25.99
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Shop All Heritage Roasts
North Beach, San Francisco
The West Coast's own Little Italy.
Columbus Avenue runs through the heart of North Beach like a spine. Graffeo has been part of North Beach's daily life: focaccia from Liguria Bakery, panini from Mollenari's, Espresso at Mario's Bohemian Cafe, and the smell of fresh-roasted coffee beans drifting through the fog down Columbus Avenue.
San Francisco has changed around it. The beatniks came and went. Tech booms and busts.
Columbus Avenue, North Beach · c. 1940s
Graffeo kept roasting.
Over time, what began as a neighborhood roastery became a gourmet icon. Travelers discovered it in San Francisco's finest restaurants and brought the habit home. Chefs served it. Families reordered it. Devotees across the country made Graffeo part of their morning.
A North Beach original, beloved far beyond.
And in 1954, a man from Liguria, Italy and his young son took over the store. The father was Giovanni Repetto. The son was Luciano.
Columbus Avenue, North Beach · c. 1940s
735 Columbus Avenue · North Beach
Graffeo Coffee House, North Beach
1935
From Sicily to North Beach.
Italian immigrant Giovanni Graffeo opens a small grocery offering fresh roasted beans in San Francisco's Little Italy. He sleeps on a cot in the back room.
North Beach is his neighborhood, his roastery, his life. He has everything he needs.
"Graffeo is a legacy product. It has been around for many years, and over those years the product has remained flawless."
— The Girl & the Fig
1954 — Present
The product of a single minded obsession.
Luciano Repetto has dedicated his life to perfecting the art of coffee roasting. And for that, San Franciscans are forever grateful.
1954
In 1954, Graffeo sells his roastery to Giovanni Repetto from Liguria. His ten year old son Luciano grows up learning the art of roasting. The beatniks are in full swing — they flock to North Beach cafés to hear jazz, read poetry, and drink Graffeo coffee.
1978
In 1978, now running the business, Luciano breaks from convention by installing San Francisco's first custom-built fluid bed hot air roaster. A decades-long obsession to achieve the world's finest roasted coffee begins.
1984
By 1984, visitors to San Francisco's finest restaurants discover Graffeo. The mail order business expands. Today, at 81, Luciano still comes in every morning. He has refined his roaster nine times. Not because he had to. Because he could always hear the difference between good and perfect.
2024
From the 1st coffee wave through the 3rd, Graffeo has stubbornly stuck to its ways. Because we believe that elusive perfect cup of coffee is not so elusive after all.
"Our coffee must be consistent each and every time. I have nothing to fall back on."
— Luciano Repetto, San Francisco Chronicle
The Craft
Coffee trends come and go. Graffeo endures.
With the specialty coffee market more crowded than at any time in our history, Graffeo has never wavered. One Blend. Two Roasts. An Award-Winning Decaf. Roasted fresh every morning. Delivered to your door within the week. Simply the world's finest coffee.
Roasted fresh every morning in North Beach since 1935.
The Record
The San Francisco Chronicle has been writing about Graffeo for decades.
San Francisco Chronicle · December 31, 1997
"Same Old Grind — A Winning Formula"
1 lb / 16 OZ
The Graffeo Essentials Set
Our 2-pound coffee set offers a generous supply of our signature blend, meticulously fluid-bed roasted to ensure "Simply the World's Finest Coffee" in every cup. We bring the precision of our 1935 North Beach heritage directly to your kitchen, providing an uncompromised artisan experience with no shortcuts.
• 2 Pounds of Your Selected Roast
• Official Graffeo Brew Guide
Choose Grind:
Choose Roast:
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Start Every Morning Right
Our signature roast. Delivered on your schedule.
Graffeo Coffee Roasting Company
735 Columbus Avenue · North Beach, San Francisco · Est. 1935